Building an identity through simplicity and clarity

Branding | Print | Web Design | Web Development

The brief

Squires Barnett Architects is an award-winning practice based in the heart of Newcastle upon Tyne. Specialising in the delivery of bespoke residential and domestic projects, Squires Barnett strives to respond to unique demands and consistently adopt a collaborative approach culminating in the delivery of projects which convey character, identity and integrity.

TAC was commissioned to establish an identity that underpins the practice’s ethos and is characterised by restraint and simplicity. The identity was then implemented across all internal and external business collateral.

The Branding

The new identity looks to maintain a stripped back clarity, referencing architectural foundations as anchors to form a recognisable graphical framework.

The logomark transforms into an abbreviation, adding dynamism to the identity, while the implementation takes on a monochrome, timeless nature. This is approach is applied across the brand including business cards, letterheads, documents and website.


The brand was carried across into the digital space and a new content-managed website acts a platform for the practice to showcase their portfolio to potential clients.