Something Concrete + Modern.
What we did:
Brand Strategy, Design, Marketing, Print, Web Design & Development
Something Concrete and Modern is an ongoing project to document the buildings, people and plans that transformed the town and cities in the North East of England in the years following the Second World War.
This online archive is designed to catalogue the key projects and people that were influential during this period. It is funded by a grant from the Royal Institute of British Architects, to document and publish information about this unique period in the history of the region. The archive contains detailed information about buildings and schemes, built and unbuilt, from Tyne & Wear to Teeside. There are hundreds of historic images to browse, often directly from the architect’s own collections and not available anywhere else online.
We have been involved with SCAM since it’s conception and have produced all branding, marketing and print material for the project. We have also contributed towards the curation of a month-long exhibition at Newcastle University.
As well as this, of course, we have also produced the SCAM online archive.