Developing a new sustainable brand for Sturrock and Robson

Brand Strategy | Branding | Marketing | Print | Web Design | Web Development

The brief

TAC was approached by Sturrock and Robson to develop a new brand in sustainable energy, adding to their already established portfolio of companies. The aim of this new brand is to enable wind farm operators to run their operations more effectively and efficiently.

Our primary challenge was to craft a brand that spoke confidently of it’s ability to increase efficiency and success rates for it’s clients. We took Sturrock and Robson through our brand strategy process, developing a brand purpose, vision, values and tone of voice. Through this process, our new strategic understanding allowed us to deliver a meaningful identity, stationary set, exhibition print and website.

Name and logo

Through our audit process we created a brand narrative and brand name. The naming underpins the concept of being at the core of client success and strength while championing sustainability. The logo looks to capture this while retaining a sense of efficiency, representing the brand’s holistic approach and taking on the form of the letter mark ‘S’.

Website

As well as delivering the identity and printed assets, TAC designed and built a new website for Secorra. The website is central to all Seccora’s marketing activities and provides current, and potential clients, with up to date information on services and recent case studies.