Rebranding an offshore engineering company with a difference

Brand Strategy | Branding | Marketing | Print | Web Design | Web Development

Creating the brand

Osbit is a offshore engineering company specialising in the oil & gas, subsea and renewable sectors.

Operating globally and working with high-profile clients, Osbit’s business is built around a flawless record of delivering projects on spec, budget and in time.

TAC were commissioned to rebrand the business, delivering a new identity system and website that would better reflect their brand and showcase their quality and effective support.


Our creative response to the brief was influenced by our findings from an audit process of the company. This allowed us to align the company’s internal and external values, tone of voice and message.

The evolution of the identity takes cues from Osbit’s progressive, bold approach to their work and their highly personalised client relationships.

Brand application

The new system was then applied across all aspects of the business, including website, stationary, signage, brochures and exhibition stands.

“Working with the guys has been a pleasure throughout the design process; their creative and stylistic input has really lifted our brand and produced a more contemporary website, which better reflects who we are and what we stand for as a company.”

Lucy GardinerMarketing Coordinator


Taking part in exhibitions across the globe, it was important to build a flexible system that could be scaled up for exhibition stands and banners. To accompany these materials we also delivered a number of service brochures and leaflets.

Control cabins

In addition to the new identity system, we also assisted with the design and fitting of bespoke control cabins. Consideration was given to the ergonomics and anthropometric design of the room with bespoke furniture created to maximise employee comfort.

Control screens were designed to assist employees driving their underwater equipment. A range of bespoke icons and illustrations were designed and used across each screen.



A new website was designed and built to create a new online presence for the company. We provided artistic direction for all new photography and placed importance on Osbit’s team and showcased the complexity and attention to detail involved in their work.