Creating the brand
The brand name, Kin, comes from an old English word meaning family. Our aim was to portray the kitchen as the centre of the home and the create a sense of bringing family and friends together.
We contrasted the traditional language with a contemporary logo, which was done in reference to the modern approach taken with by the ordering process. A separate stamp was created to be used as mark of quality and craftsmanship. This is seen on packaging and on the cabinets themselves.