A bespoke packaging system to support EA x Red Bull with the launch of Anthem

Packaging Design

The Brief

With the worldwide release of Anthem, an online multiplayer video game, EA teamed up with Red Bull to launch the product through it’s multiple social channels.

TAC was commissioned by EA to conceptualize and design a bespoke packaging system, this was then sent to sporting stars of Red Bull across the world. The main package contained copies of the game, custom controllers and cans of Red Bull. The system allowed for the contents to be shared with others, allowing users to play the game in co-op.