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Hoults Yard.

What we did:

Design, Marketing, Web Design & Development

Hoults Yard is a creative hub and business village at the heart of Ouseburn area of Newcastle upon Tyne and, since early 2013, has been the home of TAC Design.

The Yard has a reputation for hosting some of the best music and arts events in the North East as well as being home to over 100 businesses. With no significant online presence, in 2013 Hoults were keen to work with one of their creative residents to establish a profile that reflects the position of The Yard at the centre of Newcastle’s creative sector.

Visit the website: www.houltsyard.co.uk

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The brief

When Hoults first approached us their web presence was pretty weak and extremely disjointed. They had a WordPress.com blog and a static website that hadn’t been updated in a couple of years. Each of these were on separate domains and neither received much in the way of traffic.

Our brief was to unify Hoults Yard’s online offering into a single, flexible, expandable website that would grow with their business and be able to adapt to any new markets that they moved into.

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What we did

One of the things that convinced Hoults Yard to award the project to TAC was our approach to design. Our love of simple, timeless design tied in with the aesthetic Hoults wanted to adopt moving forward.

We took this as a starting point and designed a clean, minimal look for the website.

The Yard is an interesting place, both in terms of the architecture and the residents, so our approach was to use some strong photography and create an image-led website.

The flexibility of the website we built meant that it was able to evolve and support the large expansion and redevelopment work that has taken place over the last year.

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The results

The website we built has given Hoults Yard a strong online presence that has supported their growth and recent major redevelopment.

Strengthening their online presence has given Hoults the flexibility to market their new office space, industrial units and events easily to both their internal and external audiences.

We’re looking forward to continuing to work together as The Yard cements its reputation of Newcastle’s creative hub.

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What the client said

“We love working with the boys at Tac Design, as well as being all round good guys who are pretty cool and easy to get on with, they do a really good job and we love their creative style.”

“We love our website and thanks for being so responsive when we’ve needed a few tweaks to be done…or needed further training.”