SC+M identity.

Following our recent post regarding Something Concrete and Modern, we felt we should keep you posted as to how the project is coming along.

We are happy to say that we have now completed the identity for the project, which going forward will feature on the website, marketing material and all publications.

Our approach for the identity is typically modernist, nothing is included that isn’t needed. The bold shape of the “+” cutting through the “M” is inspired by basic architectural forms, which going forward will be applied to a stamp for marketing purposes.

We have just started the website build which is taking shape nicely so keep a look out for future updates.