Scandibørn: A children’s clothing & accessories startup.
Earlier this year we were approached by Scandibørn to develop an identity and supporting material for their start up business.
Scandibørn was born from Grace and James’ passion for Scandinavian inspired design; a movement we admire due to it’s focus on simplicity, minimalism and functionality.
Scandinavian design has long been an inspiration to us, from the Architecture and design of Alvar Aalto, product designers Bang and Olfsen, to the fashion house Acne studios. It is for these reasons that we we jumped at the chance to get involved in such a project.
The concept behind Scandibørn is to bring the very best in Scandinavian inspired children’s interiors, clothing and accessories from across the globe, distributing products all over the world. Their company ethos focusses on working with independent businesses, and stocking eco-friendly products.
The opportunity given to us was to create a logotype and marque and that was modern, functional and suitable for a children’s market.
The result is a minimalist marque and logotype that work alongside each other to create a recognisable, simple identity that will distinguish Scandibørn from the competition.
The Marque is representative of children’s building blocks, which can be assembled to create both an ‘S’ and a bird. On application, the marque also acts as a device to create simple shapes and patterns that are applied to merchandise and marketing material.
For the logotype, we opted to use the font Neutra for its clean, geometric and architectural style. The colour palette is subtle and child friendly, reinforcing the fun, yet professional character of the business.
In the marketplace, both from a customer and supplier viewpoint, the branding has been very well received, securing partnerships with some of the most exciting brands in the industry.
Going forward, we expect Scandibørn to organically grow, and look forward to working closely with them on marketing campaigns and their own branded products.
Finally, we would like to wish Grace and James all the best for the future, they were a pleasure to work with. The parents in our office have already invested in a number of their products.
You can view their products yourself here: https://www.scandiborn.co.uk
“We gave James & TAC Design a fairly broad brief for our branding – we wanted our Logo and typography to be instantly recognisable as Scandi, yet applicable to a children’s brand. As always with these things we had ideas about what we thought we wanted and when James and the team returned with the options they made us realised what we really wanted. Not only did they come up with an amazing Logo (its a bird and an ‘S’ all in one) they also created us an awesome brand – clean lines, unmistakably Scandinavian and just well, super cool.
We’ve had numerous suppliers comment on how established our brand looks for such a young company and this is in no small part down to James & the team.
So Thank you for giving us the very important building blocks to start (hopefully) a very successful and long lasting company!”