Google launched their AMP (Accelerated Mobile Pages) Project in 2015 with the aim of making the mobile web faster.
The concept is a pretty simple one. AMP strips out all unnecessary elements, removes most of a website’s design and makes everything load lightning quick. The result of this is better user experience and pages that load instantly regardless of connection speed.
If you use Google to search on your mobile, chances are you’ll have seen Accelerated Mobile Pages. They appear in a carousel towards the top of the search results. Most of the time they’ll be news or opinion pieces with a lightning bolt icon next to them.