Growing the Traveller Brand.
Traveller is an instantly recognisable brand for regular visitors to Newcastle Airport. Having operated in the terminal for the last decade, they are one of the largest airside retailers in the airport.
Focussing on providing their customers with last minute fashion and travel accessories before they fly, Traveller count brands such as The North Face, Superdry and Vans amongst their range.
2014 has seen Traveller, along with parent company Airport Retail Group, start work on an expansion of the business that will take the brand into airports all across the UK. TAC Design has been brought in to support this expansion.
Our work with Traveller
We’ve already started work on refreshing and refining the Traveller brand in preparation for rolling it out across the country. Our aim is to deliver a consistent message throughout all of the new stores.
Over the next few weeks our work will start to become visible in Newcastle Airport, when the company moves to a new flagship store in the refurbished departure lounge. Passengers in Belfast can visit the recently opened Traveller store in Belfast International Airport; their first store outside of Newcastle.
We’re delighted to have the opportunity to be part of a very exciting time for Traveller. With big plans for the brand, including their own range of travel products and expansion even further afield, we’re looking forward to playing our part in the ongoing success of the business.