Neon Moscow.

Tac design were proud to be invited to enter and subsequently win a competition to brand a dazzling charity fundraiser to be hosted by Naomi Campbell and Dasha Zhukova in Moscow. Part of a small select team of designers, Tac design collaborated with Damien Hirst on the creation of the invitation for the event. Additionally, the logo was also used on all marketing material for the event, in particular the catalogue which can be viewed below. To visit the website, please click here.

Finally, we would like to give special thanks to Garrod Kirkwood for the photography.

Invitation.

Press.

The NEON logo was widely used alongside those of the key sponsors of the event including Vogue, Chopard, BMW, displayed on screens and prominent on back-drops to publicity photographs. As part of a wider advertising campaign, the NEON logo appeared on t-shirts worn by Naomi Campbell, advertising campaigns including bill boards, was featured on the awards presented at the fundraising event as well as on cars used for the event.

The NEON charity fundraising event took place on 24 May 2010, and brought together Naomi’s and Dasha’s friends from around the world, including British Art Director Michael Howells, Duran Duran and star studded guest list.