Alpha Male Grooming Launched.

Starting the week on a positive note, today we’ve launched a new website for our client Alpha Male Grooming.

Alpha, created in 2006 by Lee Hetherington, are based in Gosforth, Newcastle upon Tyne and have previously been voted one of the top 10 grooming salons in the UK by Men’s Health Magazine.

They approached TAC Design with a brief to create a new website that integrated with the online booking and customer relationship management system they had recently adopted.

The new website was to encourage online booking, minimising the time the Alpha team have to spend manually taking bookings over the phone and allowing them to concentrate on providing an award-winning service to their customers.

Our aim was to provide a smoother, more efficient journey for their customers. In short, getting straight to the point.

We spent a lot of time refining copy. Keeping things short and sweet whilst creating a relaxed, friendly and confident tone, reflecting the personality of the brand, the owner and the staff. Achieving this by referencing everyone from Oscar Wilde to Robert De Niro to Vidal Sassoon along the way.

We always love working with clients who are willing to try something slightly different. Alpha were incredibly receptive to the tone and approach we proposed for the website and we think it’s turned out all the better for it.

You can visit the new Alpha Male Grooming website (and book yourself an appointment!) here: